Chat GPT and Public Affairs
Are you wondering exactly what Artificial Intelligence can do to support your Public Affairs work? Most people are these days. Are you also getting slightly tired of the constant messaging and noise around this (I appreciate the irony that I am now writing about this…)? Most people are these days. But still you probably feel like you should be doing something if nothing else for the fear of missing out. So, what are you missing? In a world where every service is offering you AI powered success it is increasingly hard to know what can make a real difference in your day to day work and give your work that ‘edge.’ Nowhere is that more the case than with Chat GPT.
As we all know (and love) Public Affairs is an evolving profession. Chat GPT is one of the biggest changes I think we have seen in decades – at least the potential of Chat GPT. Understanding what it can do for you (and what it can’t do) is a good place to start. At best you will find exciting new ways to improve your Public Affairs work, and at worst you will likely find 1-2 ways to save time and improve some aspect of your work. Here are some pointers to help you on this journey;
Understand the Basics: Familiarize yourself with the capabilities of ChatGPT. It’s more than just a language model—it’s a tool that can generate analysis, facilitate discussions, and even predict public sentiment on various issues. That said start simple.
It is all about ‘Use Cases’: Dive into real-world examples where ChatGPT has been successfully applied in public affairs – there are many of them. From crafting compelling speeches, Q&A documents, crisis management plans, meeting preparations to analyzing complex policy documents…you will find more ways Chat GPT can help you than you ever thought possible. In fact, making a list of all the areas that are key to your Public Affairs work and then thinking about how GPT can help you is a good start.
It’s all about prompting: Sharpen your AI literacy and hone your prompting skills. While ChatGPT can assist you, it’s essential to understand its limitations and how best to prompt it. The key really is in knowing what it can do and how to best prompt it. This takes a little playing around.
The 80-20 rule: My experience of Chat GPT is that it will often take you to 80% of what you need in second but you will need to apply the final 20%. This saves time and gives you new ideas.
It won’t answer specific questions very well: If you are thinking you will just ask GPT who you should meet and what you should say think again. EU specific questions give very poor answers. So, yes, we still have some work to do.
If you lead a Public Affairs function or team then you should be more interested than most in how to use GPT. How do you, as a team, want to use AI and Chat GPT and how can you make sure you are always learning from each other as you discover new tools, use-cases and better prompts. For once you can actually do more in Public Affairs with less.
