Advocacy Academy

Academy Content

The Core: Advocacy Skills & Knowledge

  • Advocacy Strategy’s 7-step Method
  • What is Influence?
  • What is Public Affairs, Advocacy and Lobbying?
  • Value Management in Advocacy
  • Advocacy and Artificial Intelligence
  • From Issues to Advocacy Priorities
  • Setting SMART Advocacy Objectives
  • Political Forecasting
  • Monitoring and Intelligence Gathering Strategy
  • How to Produce High Impact Monitoring Alerts
  • Introduction to Research for Advocacy
  • How to do Stakeholder Mapping
  • Translating Technical and Scientific Information for Non-experts
  • Using Stories for Advocacy Impact
  • How to Write Compelling Position Papers
  • Enhancing Public Affairs Communication through AI-Powered Writing
  • Advocacy Assets you Need to be Successful
  • Develop Messages and Build a Message House
  • Choosing the Right Information Management and Public Affairs Software
  • Direct and Indirect Engagement Strategies
  • The Ideal Echo Chamber and How to Build it
  • Types of Coalitions and How to Build Them
  • Planning a Meeting with Stakeholder / Policymaker
  • Introduction to Negotiation for Advocacy
  • Planning a Successful Advocacy Event
  • Crisis Management for Public Affairs
  • Introduction to Working in Associations
  • Action Plans and Gantt Charts to Organize your Advocacy
  • The Value of Advocacy Dashboards and Trackers
  • Defining and Measuring Success in Public Affairs
  • Evaluating Advocacy

Effective Core Skills Series

Effective Speaking
for Advocacy

Effective Listening
for Advocacy

Effective Communications
for Advocacy

Coming Soon by Advocacy Academy

EU Public Affairs
Launch in early 2024
Focus on how EU institutions and EU decision-making works and how to work with them

US Public Affairs
Launch in early 2024
Focus on how US institutions and US decision-making works and how to work with them

UK Public Affairs
Launch in 2024
Focus on how UK institutions and UK decision-making works and how to work with them

International Organizations Public Affairs
Launch in 2024
Focus on how key international organisations work, take decisions and how to work with them