Advocacy Academy

Academy Content

The Core: Advocacy Skills & Knowledge

  • Advocacy Strategy’s 7-step Method
  • What is Influence?
  • What is Public Affairs, Advocacy and Lobbying?
  • Value Management in Advocacy
  • Advocacy and Artificial Intelligence
  • From Issues to Advocacy Priorities
  • Setting SMART Advocacy Objectives
  • Political Forecasting
  • Monitoring and Intelligence Gathering Strategy
  • How to Produce High Impact Monitoring Alerts
  • Introduction to Research for Advocacy
  • How to do Stakeholder Mapping
  • Translating Technical and Scientific Information for Non-experts
  • Using Stories for Advocacy Impact
  • How to Write Compelling Position Papers
  • Enhancing Public Affairs Communication through AI-Powered Writing
  • Advocacy Assets you Need to be Successful
  • Develop Messages and Build a Message House
  • Choosing the Right Information Management and Public Affairs Software
  • Direct and Indirect Engagement Strategies
  • The Ideal Echo Chamber and How to Build it
  • Types of Coalitions and How to Build Them
  • Planning a Meeting with Stakeholder / Policymaker
  • Introduction to Negotiation for Advocacy
  • Planning a Successful Advocacy Event
  • Crisis Management for Public Affairs
  • Introduction to Working in Associations
  • Action Plans and Gantt Charts to Organize your Advocacy
  • The Value of Advocacy Dashboards and Trackers
  • Defining and Measuring Success in Public Affairs
  • Evaluating Advocacy

Effective Core Skills Series

Effective Speaking
for Advocacy

Effective Listening
for Advocacy

Effective Communications
for Advocacy